Metaverse and Food Industry

Metaverse is going to provide new dimensions to the food industry.

The future of social media lies in the Metaverse.

The use of social media websites has transformed the dynamic of Business in every industry.

In a similar manner, the metaverse will revolutionize human life.

Recently world most Popular Fast food joint MacDonald’s has filed 10 trademark applications for its Restaurant in Metaverse.

In the metaverse you are not only able to visit the Mac Restaurant but will be able to order food directly in the real world.

After the Pandemic, the entire world has embraced the digital behavior.

Online delivery platforms like Uber eats, Zomato, Swiggy etc. has played a very important role in everyone’s life.

In Short we can Metaverse has given new Digital channel to food industry for customer engagement. Food industry has to adopt the digital world and its changes.


Metaverse Restaurants will be able to provide an entirely new experience to customers. However, it is very important for industries to manage their brand experience in both worlds equally.

For a deeper understanding of the Metaverse and food industry. It would be better if we first understand the Metaverse.

01. What is Metaverse?
Metaverse is a Virtual world based on a 3D environment. It is a more advanced version of Social Networking in a virtual environment. Metaverse incorporates multiple technologies like Augmented reality, virtual reality, 3D holographic avatars, video and other means of communication.

In this 3 dimensional world you can socialize people, learn, collaborate and play with your 3D Avatars. The term Metaverse originated from the Science fiction based Novel “ Snow Crash” published in 1992.

As per Facebook “The metaverse is the next evolution of social connection. Our company’s vision is to help bring the metaverse to life, so we are changing our name to reflect our commitment to this future.”

Metaverse is based on a block chain ecosystem that makes this entire environment very secure.

2.Can people Eat Food in Meta Verse?
No, people can’t eat food in a digital world. But in Metaverse, customers can order food that will be delivered in Physical world.

3.What is the Food Metaverse?

Food Metaverse means dedicated metaverse for food Lovers. One Rare is the Food Metaverse. This is the first ever project to build Metaverse for food, NFT & gaming based on Block chain ecosystems.

“OneRare is the world’s first food blockchain game, in which anybody can earn tokens by producing crops and collecting cooking recipes”.

How does OneRare – Food verse works ? OneRare has divided into four areas Farm, Farmer’s Market, Kitchen & Playground. In the Farm users can grow ingredients & the Farmer’s Market they can sell their crops and ingredients. Kitchen area users read recipes and claim Dish NFTs. in This way this Food verse Playground offers mini-games using ORARE tokens and tokenize the Chefs’ signature dishes as NFTs.

For the recipe & signature dishes OneRare has collaborated with many international chefs. Indian chef Saransh Golia is also a part of this Project.

  1. Can you Name Some Popular Metaverses ?
  2. Some of the Currently Popular metaverse are as follows –
  3. HyperVerse
  4. SANDBOX
  5. Decentraland
  6. Nakamoto (NAKA)
  7. Metahero (HERO)
  8. Star Atlas (ATLAS)
  9. Bloktopia (BLOK)
  10. Roblox
  11. Stageverse
  12. Spatial

Source
Brand Equity
Deccan Herald

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