The Indian beverage market can be broadly categorized into various segments based on the type of beverage. This sector encompasses a wide range of products, such as carbonated soft drinks, juices, bottled water, and more.
The Indian beverage industry caters to the diverse preferences and demands of the Indian population, offering a multitude of options for consumers. Here are some common categories:
Indian Beverage Industry is Categories as follows
1. Carbonated Drinks: This category includes carbonated soft drinks like cola, lemon-lime sodas & fruit-flavoured sodas etc.
- Soda Water
- Tonic Water
- Sparkling Mineral Water
- Flavoured Carbonated Water
- Seltzer Water
2. Packaged Water: Bottled water, mineral water, and flavoured water fall under this category. With the growing concern for water quality, packaged water has gained popularity in India.
- Packaged Water
- Enhanced Water
- Flavoured Water
- Bulk/HOD Water
3. Tea: India is known for its love for tea. This category includes
- Black tea
- green tea
- Herbal tea
- Speciality teas like Darjeeling tea and Assam tea etc.
- Iced/RTD Tea Drinks
4. Coffee & Coffee-based drink: Coffee has seen significant growth in India, with the rise of coffee shop chains. This category includes instant coffee, ground coffee, coffee beans, and ready-to-drink coffee products.
- Iced/RTD Coffee Drinks
5. Fruit Juices and Drinks: This includes packaged fruit juices, nectars, fruit-based drinks, and fruit concentrates. They are available in various flavours and combinations.
- Nectars
- Still Drinks
- Fruit Powders
- Squash/Syrups
6. Dairy Beverages: Milk-based beverages like flavoured milk, milkshakes, yoghurt drinks, and buttermilk fall under this category. Dairy-based beverages are popular in India due to their nutritional value.
- White Milk
- Flavoured Milk
- Drinking Yogurt
- Condensed Milk
- Evaporated Milk
- Fermented Milk
- Grain, Nut, Rice, and Seed Milk Alternative Drinks
- Soymilk
7. Alcoholic Beverages: This category includes alcoholic drinks like beer, wine, whiskey, vodka, rum, and other spirits. The consumption of alcoholic beverages in India is subject to legal age restrictions.
- Beer
- Cider
- Flavoured Alcoholic Beverages
- Fortified Wine
- Brandy
- Gin & Genever
- Liqueurs
- Non-Alcoholic Spirit Drinks
- Rum
- Sparkling Wine
- Specialty Spirits
- Still Wine
- Tequila & Mezcal
- Vodka
- Whiskey
8. Health and Functional Beverages: This category includes beverages with added health benefits or functional ingredients like
- Sports Drinks
- Energy Drinks
- Probiotic drinks,
- Herbal drinks.
9. Traditional and Regional Beverages: India has a rich heritage of traditional and regional beverages. ex.
- Lassi (a yoghurt-based drink)
- Sugarcane juice
- Aam panna (raw mango drink)
- Kokum sherbet
10. Soft Drinks: Apart from carbonated drinks, this category includes non-alcoholic beverages like lemonade, fruit punches, iced tea, and other non-carbonated refreshing drinks.
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