Category of Indian Beverage Industry

The Indian beverage market can be broadly categorized into various segments based on the type of beverage. This sector encompasses a wide range of products, such as carbonated soft drinks, juices, bottled water, and more.

The Indian beverage industry caters to the diverse preferences and demands of the Indian population, offering a multitude of options for consumers. Here are some common categories:

Indian Beverage Industry is Categories as follows

1. Carbonated Drinks: This category includes carbonated soft drinks like cola, lemon-lime sodas & fruit-flavoured sodas etc.

  • Soda Water
  • Tonic Water
  • Sparkling Mineral Water
  • Flavoured Carbonated Water
  • Seltzer Water

2. Packaged Water: Bottled water, mineral water, and flavoured water fall under this category. With the growing concern for water quality, packaged water has gained popularity in India.

  • Packaged Water
  • Enhanced Water
  • Flavoured Water
  • Bulk/HOD Water

3. Tea: India is known for its love for tea. This category includes

  • Black tea
  • green tea
  • Herbal tea
  • Speciality teas like Darjeeling tea and Assam tea etc.
  • Iced/RTD Tea Drinks

4. Coffee & Coffee-based drink: Coffee has seen significant growth in India, with the rise of coffee shop chains. This category includes instant coffee, ground coffee, coffee beans, and ready-to-drink coffee products.

  • Iced/RTD Coffee Drinks

5. Fruit Juices and Drinks: This includes packaged fruit juices, nectars, fruit-based drinks, and fruit concentrates. They are available in various flavours and combinations.

  • Nectars
  • Still Drinks
  • Fruit Powders
  • Squash/Syrups

6. Dairy Beverages: Milk-based beverages like flavoured milk, milkshakes, yoghurt drinks, and buttermilk fall under this category. Dairy-based beverages are popular in India due to their nutritional value.

  • White Milk
  • Flavoured Milk
  • Drinking Yogurt
  • Condensed Milk
  • Evaporated Milk
  • Fermented Milk
  • Grain, Nut, Rice, and Seed Milk Alternative Drinks
  • Soymilk

7. Alcoholic Beverages: This category includes alcoholic drinks like beer, wine, whiskey, vodka, rum, and other spirits. The consumption of alcoholic beverages in India is subject to legal age restrictions.

  • Beer
  • Cider
  • Flavoured Alcoholic Beverages
  • Fortified Wine
  • Brandy
  • Gin & Genever
  • Liqueurs
  • Non-Alcoholic Spirit Drinks
  • Rum
  • Sparkling Wine
  • Specialty Spirits
  • Still Wine
  • Tequila & Mezcal
  • Vodka
  • Whiskey

8. Health and Functional Beverages: This category includes beverages with added health benefits or functional ingredients like

  • Sports Drinks
  • Energy Drinks
  • Probiotic drinks,
  • Herbal drinks.

9. Traditional and Regional Beverages: India has a rich heritage of traditional and regional beverages. ex.

  • Lassi (a yoghurt-based drink)
  • Sugarcane juice
  • Aam panna (raw mango drink)
  • Kokum sherbet

10. Soft Drinks: Apart from carbonated drinks, this category includes non-alcoholic beverages like lemonade, fruit punches, iced tea, and other non-carbonated refreshing drinks.

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  1. Indian Beverage Industry
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